I think you might have answered your own question..
Family kid friendly resort... There will be tons of children and some will be running around because there will be tons of children's activities going on around the resort all day. There will also be activities for teenagers. The resort will also encourage for parents to join along.
Noise will be expected. Babies are welcome to cry because that what they do. Toddlers are welcome to cry too!

There will be a kid friendly club, just like on the
DCL. There will be clubs for toddlers/kinder group. 6-10 yr old group, there will be 11-13 yr old group.. and there will be 14-17 year old group. Or however they have it set up at DCL.
There won't be any fancy restaurants, but a huge food court and there will be some actions there too! There will be no spa. This resort is all about families with children because this resort is catered to children.
I know it will benefit our family because we're all about fun fun fun!! We like to engage in fun activities! We like to be in the middle of action. If this is not your cup of tea... then you will not be happy in this resort. Or if you want a trip that is more relaxing, laid back and quiet.. Then this is not the resort for you.