I think that the fact that there is a strong theme (Woodland creatures throughout Disney IP) will only add to it's appeal not detract. There are a lot of luxury hotels in the world with a nature theme - I don't think that they will do it "log cabin" style since they have already gone that route - this will be a lot more "enchanted forest glade" which could read very spa-like if they incorporate the use of light that they had in the plans for reflections.
The pool complex will definitely have an effect on dues - but the good news is that will also be offset by the number of hotel rooms. I am hoping that they also end up keeping the large food court area they had planned in the basement along with multiple restaurants upstairs to help compensate for those who will come over from WL and CFW to dine there. But it seems like this SHOULD be a higher end/deluxe resort based on other Disney offerings - but it will all depend on the individual room finishes and the amenities ultimately.