I find this interesting. I get that it seems steep, but to be honest, we don't know exactly what we are going to get. We will have some sort of photo ops (likely from a distance) with characters. Disney generally does events well. I never expected the Disney event to be as cheap as Knott's. I attended Knott's Merry Farm event in November, and was quite disappointed. I had bought a second set of tickets for it, and had planned on giving them away since my daughters and I really didn't enjoy. I was told I was expecting Disney quality at a Knott's price. For Disney, I was expecting a price tag of $100, with a $40 gift card. To me, this is better since for $100, I can have $50 in gift cards, and the second $25 can be alcohol!
As for the parking, it will be in the Mickey and Friends, which gives the advantage of easier entry compared to coming from Simba when you have a mix of people coming for both the event and just to visit DTD. This way, people coming for the event will have their own security gate into DTD.
I am so excited to see cast members heading back to work.