From 1/3/07 on:
http://blogs.usatoday.com/sky/
'Southwest effect' brings $28 fares to Denver
To help mark its one-year anniversary out of Denver, Southwest "is launching a sale today featuring one-way tickets from Denver to several cities for as little as $28," the Rocky Mountain News writes. Those prices, the paper writes, are "among the lowest airfares offered here in recent memory." The sale fares will be offered through Southwest's download-only "Ding!" application, with the lowest $28 fares available to Phoenix, Las Vegas, Salt Lake City and Kansas City. But Southwest's one-year anniversary fare sale may simply be heralding the advance of a big ramp-up in Denver.
Southwest resumed its Denver service Jan. 3, 2006, with 13 flights to just three cities. Today, the carrier has 33 non-stop flights to nine cities from Denver, and the carrier appears to have big plans for growth there. Southwest CEO Gary Kelly tells The Denver Post that even 50 flights out of Denver "isn't enough for a market of that size," though he adds that the airline will grow cautiously and in a "reasoned way." Just how big could Southwest get in Denver? Kelly points out Southwest has more than 200 daily departures in Las Vegas, Phoenix and Chicago, and more than 150 from Baltimore. "I think that is the potential for Southwest Airlines in Denver," Kelly says to the Post. But, he adds "that's a theoretical answer" and says Southwest is "many years away from that, probably."
For now, Southwest already has announced plans to add a fifth gate at Denver this March, and additional gates could be coming soon. "In the near term, a sixth or seventh ... would support a fairly significant number of flights. That would roughly double our flight capacity," Kelly tells the Post. That could be good news for Denver fliers, with airport officials saying that they have already noticed Southwest's impact after a full year of Denver service. "Fares on flights to and from Denver have dropped, passenger levels have risen, and the airport's two biggest carriers United Airlines and Denver-based Frontier Airlines have had to make changes to compete," The Associated Press writes. "The Southwest effect, we think, has happened," Turner West, the airport's aviation manager, says to The Denver Post. Still, United is the top airline with 54% of the market, followed by Frontier (19%) and Southwest (4%).