As I understand it, many of the things that are now "prizes" were previously given out on a regular basis for many years before this promotion started. The First Family thing was just one thing we have got or seen in the past. Another example would be the many lanyards given out, which of course in the past simply tried to launch people into pin collecting/trading. Hey, it worked, we were given one and still buy a few each trip.
No.
First, afaik, if lanyards were given away in the past it was marketing. It wasn't "magical moments" and it CERTAINLY wasn't a sweepstakes.
What you're calling "prizes" are NOT prizes in the Year of a Million Dreams Sweepstakes.
There are 1,124,010 YoaMD
prizes being given awarded during the fifteen months of the promotion.
Walt Disney World and
Disneyland Resort have, conservatively, an annual total attendance of around sixty million visitors; expandad to fifteen months, that's 75,000,000.
There are 457 days in the sweepstakes period.
Prizes are awarded at all six parks, plus Downtown Disney, plus to mail-in entries.
1,124,010 prizes divided by 457 days = 2,460 prizes per day.
2,460 prizes per day spread out across eight "locations" = 307.5 prizes per day per park/area/drawing (and yes, I'm aware they don't do drawings every day - these are average figures).
Even if there are only 10,000 visitors in a given park on a given day (EXTREMELY low estimate), that's only one prize per every 32 Guests.
If anybody's still with me... there are WAY more "magical moments" than there were before the promotion. If you didn't get any, well, it's random.
As other posters have stated - being able to visit Walt Disney World is, in itself, a dream, a magical moment, whatever. MILLIONS of people never get to go; many of us go multiple times. THAT'S magic.