Why do car rental companies.....

Bobbysdog

Mouseketeer
Joined
May 30, 2005
Messages
228
...change the rate quotes on their websites as often as a couple of times a day?

I fully understand the laws supply and demand and it's effect on pricing, as well as the concept of matching a competitor. I've been on three sites in particular (National, Dollar, & LM) at least three times a day for months now (as well as others for comparison sake), and these rates change up and down all the time, but there seems to be no rhyme or reason why. Presently all three companies are up at least $90 over the lowest quotes I've gotten for my September trip.

I'm not here looking for tips for the lowest rates; I'm hoping that someone with insider knowledge for the car rental industry can tell me why it's done this way, and what the pattern is! I've tried to figure it out on my own, and I'm beginning to think that following the stock market would be easier! :confused3

This has been far and away the most time-consuming part of planning my family's vacation.....thanks in advance for any responses!
 
Its all about Supply and Demand....


Thats why you often see for example rates like this...

Midsize SUV 5 days

Alamo $158
National $162
Budget $137
Thrifty $ 149

L&M $387


This is the only logical reason I can think of to answer your question :teeth:
 















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