The numberof Chinese who can afford to travel is growing every day. Last year, 31 millionChinese tourists took a trip outside of the country. That number is projectedto grow to 100 million tourists by 2015, making China the number two tourismeconomy in the world behind the United States. And just think of the market forour brand and our characters: 240 million children under the age of 14 live inChina.
The increasein Chinese spending power also bodes well for us. The Chinese are projected toaccount for one quarter of global luxury goods spending by 2009, surpassing theAmericans, Japanese and Europeans. Also, we know that Chinese households beginto spend on travel and leisure when their disposable income reaches just 3,000US dollars, about the average income for urban households in China today.