You just made my point for me. It’s very easy to run a successful hotel and cruise line with no IP. Why would you want to license literally every part of everything you do? Let’s look at a Disney cruiseline, say you wanted to spin that off, (or you could say you sold the studio component and left the Parks and Cruiseline together). Every bar, the entire kids club, every restaurant except for maybe 1923, all the shows on board, all the movies onboard, all of the character meet and greets, all of that would need to be licensed. So by the time you pay for all the licenses what have you gained by buying the cruise part of the business? About the only thing you would own outright is the bridge, engineering space and crew cabins.