I agree that United did not handle this well.
But Dr. I was picked because I'm Chinese (from the article) also did not handle it well either. (Before the removal I mean.) We don't know
Yes, the people on the plane had lives to get back to, but I'm sure the people who were depending on that flight crew also had lives as well.
I am pretty sure they couldn't have rented a van and driven the crew to Lexington because that probably would have needed to be counted against their duty hours, which also would have inconvenienced the passengers awaiting that crew.
Based on the wording in the article from the Chicago Tribune, they initially asked for
A volunteer at the gate, making it sound like as boarding began they thought they only needed one seat to accommodate one person (the article doesn't state that it was a United crew member). After boarding, they discovered they needed four more seats for the United crew members. It is possible that the original accommodations for these four other crew members fell through, making it necessary to ask for more volunteers on this flight, when none raised their hand, United started involuntary bumping.
Tribune article:
http://www.msn.com/en-us/money/comp...oval-an-upsetting-event/ar-BBzES5O?li=BBnb7Kz
From the article, regarding how they choose who to bump:
At that point, United's contract of carriage says the airline can select passengers to bump to a later flight, based on a priority system that can take into account how much passengers paid, how often they fly, whether missing that flight could affect a connecting flight and how early they checked in. People with disabilities and unaccompanied minors are generally last to be bumped