They don't just use ESPN feeds:
ESPN Club consists of three areas: Sports Central, The Sidelines and The Yard.
Sports Central
The main dining area is Sports Central, themed to look like a sports arena with a basketball hardwood floor and giant "scoreboard" projecting the big game of the day. Sports Central also houses a fully equipped television and radio broadcast booth. Many ESPN shows such as "Sports Reporters," "Baseball Tonight" and "Up Close," as well as popular radio talk shows, originate from Sports Central. In addition, "Baseball Tonight" starts its television season broadcasting spring training action.
The Sidelines
The Sidelines is equipped with more than 40 monitors linked to the club's 25 satellite sources. Plus, four on-line stations are available to check out scores, news and information from espn.com. For the "gamers," booth monitors can switch from sporting events to Sony Playstation video games. The Sidelines also features a full-service bar.
The Yard
The Yard, an "urban playground" complete with chain-link fence and red-brick walls, entertains sports fans of all ages with an arcade full of interactive sporting games. A merchandise area offering authentic ESPN Club and ESPN merchandise also is included