Quote:
Rucker said Disney is also developing new plans for the suites in its deluxe hotels beginning with 23 in Disney's Contemporary Resort that will be refurbished to attract health-conscious travelers. Disney says it will convert the entire 14th floor of that hotel to a health-and-wellness theme, complete with a private yoga studio, custom-designed menus, and concierge services.
The rooms themselves will be outfitted with amenities such as bamboo floors, low-allergen pillows and mattresses, exercise equipment and massage tables. Disney says it expects the suites to open by November.
Some experts think those rooms may prove a tricky sell, even for Disney.
"For them to carve out any inventory and specialize in those kind of rooms, I'm not sure they're going to see a lot of returns," said Scott Smith, a lodging instructor in the University of Central Florida's Rosen College of Hospitality Management. "It seems to me that it's such a small, niche market, whereas families going to Disney who like princesses or pirates are huge."
Disney says it views the Contemporary suites as a pilot program. "This is a test for us," Rucker said.
Thanks for posting this - very interesting.
Now, of all the things they could do with the Tower Club, this is what they are planning? I can't imagine a dumber plan for an entire floor of mostly suites next to the MK. This is really bizarre and I don't know who they think their target consumer is for this theming. Isn't there already a concierge up there? Yoga and custom (snack?) menus

. It doesn't seem particularly family-friendly or appealing to those with children. Is this intended for convention-goers? The suites at the CR are expected to open in November the article says, but it doesn't give a year. If it's this year, then I wonder how soon they'll begin the renovations? The renovations at the other resorts mentioned, such as POR, will end in March or February of 2012.
If this is a test program, I have a feeling the yoga/custom snack menu "test" won't leave the 14th floor. Even those "test" computers in the rooms were canceled and never made it to the other resorts and that was actually a good idea. They're also testing limited access free WiFi now at the CR. I wonder why it is that the CR seems to always be the test site for WDW resorts? But, I digress...