I noticed one at my
WalMart for the same price ($39.99) just today at lunch. Not on sale or anything, that seemed to be standard shelf price!
ETA: These all appear to be the new 'Hot Spot' that go for $39.99 list. I got curious, and decided to see if I could get it cheaper - with a quick goggle, I found the website myzeno.com and the coupon code HOTSPOT2 for $10 off. The site has no shipping and no tax. So the total cost is just $29.99!!!!! My DD10 who is just starting to get acne will now be getting one for Christmas!