We just did it for the first time in Dec., as it was not open yet when we were there in 2013. Loved the ride, especially how fast it takes off and how smooth it is, but agree that it is too short. Really wish the imagineers would have thought of that, but maybe it was purposeful to keep lines moving. We did it with a FP, and wanted to do it again, but would not be willing to wait in the regular line. Since we did not get there early on our 2nd day to do it 1st thing, we were lucky to see a random FP pop up for the afternoon, so rode it once more. We definitely want to ride it next time, but only 1st thing or with a FP, would not wait 70 min.
Agree with a PP about Peter Pan - cannot imagine waiting 60 min. for it. It is a cool ride, but I would be disappointed if I had waited an hour for that. I always tell first timers to do it first thing or get the FP, because there is so much to see, that I wouldn't want them to spend an hr. of their time waiting just for that, compared to something like Splash.