You may feel it’s working on you, but based on the resale prices of late, I’d say they are failing miserably deterring the resale market as a whole.
I’d go so far as to say the recent direct price increases have been as much about the rise in resale prices as it is direct demand. We all watch here, the resale brokers reports, advice from sales associates, and the OC website, but the only company that truly knows how much people are paying for these contracts across all the brokers is Disney. That’s a significant sales data collection tool that they pay very little to acquire, and I’m sure they use it to their advantage.