ROFR Thread July to Sept 2021 *PLEASE SEE FIRST POST FOR INSTRUCTIONS & FORMATTING TOOL*

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ROFR Day 40: The silence is deafening. Have I gone to far? Checking in once a week and waiting impatiently. Should I be expecting a no contact order rather than an answer? Is there a chance that they forgot or lost my ROFR? Or is this something else? Something much more sinister? A plot to drive away the weak of mind and heart? A test of will and determination? Or the longest game of chicken I have ever played? 🐔
I feel you on this. We are day 45 and I have to restrain myself from calling every day to ask if our contract has passed. 😅
 
It's working
You may feel it’s working on you, but based on the resale prices of late, I’d say they are failing miserably deterring the resale market as a whole.

I’d go so far as to say the recent direct price increases have been as much about the rise in resale prices as it is direct demand. We all watch here, the resale brokers reports, advice from sales associates, and the OC website, but the only company that truly knows how much people are paying for these contracts across all the brokers is Disney. That’s a significant sales data collection tool that they pay very little to acquire, and I’m sure they use it to their advantage.
 
You may feel it’s working on you, but based on the resale prices of late, I’d say they are failing miserably deterring the resale market as a whole.

I’d go so far as to say the recent direct price increases have been as much about the rise in resale prices as it is direct demand. We all watch here, the resale brokers reports, advice from sales associates, and the OC website, but the only company that truly knows how much people are paying for these contracts across all the brokers is Disney. That’s a significant sales data collection tool that they pay very little to acquire, and I’m sure they use it to their advantage.
Totally agree with you on the data collection. If their goal is to deter the resale market, they are failing. IMO that is a foolish goal anyway. A robust resale market helps sell their direct product. If they want more people to choose direct, then they should narrow the price gap between resale and direct (this actually seems to be happening). What is unclear is if they are using ROFR to try to drive people to direct or just to push direct pricing higher (as you suggest). One thing is clear - they are selling A LOT of points at the "sold out" resorts versus Riviera/Aulani.
 
Totally agree with you on the data collection. If their goal is to deter the resale market, they are failing. IMO that is a foolish goal anyway. A robust resale market helps sell their direct product. If they want more people to choose direct, then they should narrow the price gap between resale and direct (this actually seems to be happening). What is unclear is if they are using ROFR to try to drive people to direct or just to push direct pricing higher (as you suggest). One thing is clear - they are selling A LOT of points at the "sold out" resorts versus Riviera/Aulani.
ROFR has always been about keeping the price elevated to an acceptable level to not allow the product to appear to be less valuable than they want it to be, and as owners we want that too. As a resale buyer it can be frustrating, especially when you want to find a good deal.

What I was suggesting, and believe, is Disney is raising their direct prices not only because the demand is there, but they know the current resale prices and feel they can always plan their price to be at least 30% higher than the resale market. So while the gap may be closing, I wouldn’t expect that to last very long, and I don’t think it will be from resale price retraction. As Disney sees the resale prices coming in higher and higher, they move the ROFR line up and then the direct price soon follows. In the past it always seemed to work in the opposite direction, but now it seems the tail is wagging the dog, or the mouse in this case.
 

MadameGeoda---$167-$34878-200-PVB-Oct-0/19, 0/20, 0/21, 0/22-Seller pays MF ‘22- sent 7/7, Passed 8/10!!!

They waived! woot!!! I’m not too surprised because it wasn’t the most amazing deal ever, but times are weird right now, so you never know!
 
Taffel---$130-$7874-55-OKW(E)-Jun-0/20, 31/21, 55/22, 55/23- sent 7/8, Passed 8/10!

Whoohoo just got an email from my broker that Disney waived!
First contract for me...now I'm just waiting on the second one I sent 8/5 to be done with ROFR!
 
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