BeachClub2014
DIS Veteran
- Joined
- Jan 14, 2014
- Messages
- 1,603
You certainly are entitled to believe that DVD/DVC has "damaged their reputation" by implementing/changing rules along the way. I don't agree.The opposite cannot be true. If I think that DVD have damaged their reputation, and if others feel the same and publicise that, then their reputation has been damaged.
My DVC contract clearly states that I am a member. The DVC website allocates me a membership number. I am not only a customer but a member.
I am not responsible for how DVD manage their business. The fact that they have adopted different rules thru time indicate that they have been unable to consistently manage their business well. I feel that DVD would benefit more from resale if they treated those members equally. No reputational damage and more discretionary spending thru their outlets.
I know why they are doing it. It's all about maximising revenue without regard to their customers. It is very short-sighted and probably not effective.
Changing business rules and processes over time doesn't indicate that DVC has been unable to manage the business well consistently. Many would argue that adapting the business to meet the current environment and future goals makes a lot of sense. Whether or not the change with restrictions on resale contracts is a smart move will not be known until further down the road, but so far it sure hasn't seemed to have hurt sales or the product.