WilsonFlyer
DIS Veteran
- Joined
- Apr 24, 2008
- Messages
- 5,191
This is just a theory:
Suppose you are Disney and wanted to build some enticing hotel rooms in the form of bungalows on the lake and rent them at a steep price. However, the cost of building them is high as is the cost of maintaing them since they are right in the water. How do you arrange it it so you can get back all your building costs and have someone else pay all the maintenance while you rent the units out for a profit?
You create the Poly timeshare with almost all studios so that your usual target audience will be able to buy enough points for the studios even though it still is on the expensive side for those purchasers. That target audience cannot afford to buy the points needed for the bungalows but that is the point, or shall we say points because Disney can sell all those additonal points applicable to the bungalows to purchasers who can afford to buy and use only the studios. The result: despite there being 360 studios, you will ultimately have higher demand for them than supply because you will have sold all those points for both the studios and the bungalows to purchasers who can afford only studios. As Disney, you recapture in sales all your building costs for both the studios and the bungalows. And since few of the timeshare purchasers will be able to reserve the bungalows on points, you as Disney will get to rent them much of the time for your own profit after a small percentage of the "breakage" income is given back to the association to offset some of the dues (only 2.5% of the dues). That asking rental price for the bungalows may be steep but of course when renting you as Disney may offer bargains, add in tickets, and even for a a little extra amount provide concierge service to the renters who stay there. Not only will you get to rent them most of the time for your own profit but all of the maintenance and repair costs, and real estate taxes, for the bungalows will be paid for by the dues charged to all those purchasers who can buy only enough points to get studios. Thus, even if your rentals are slow, it is all still profit for Disney without the usual costs of maintenance.
Of course, that is just a theory.
1400+ points for a bungalow during premier season?
Am I the only one here that thinks this is nothing more than DVD using DVC to finance the building of cash rooms for the hotel side?
Not quite as elegantly explained and stated but that's exactly what I Was trying to say in another thread a couple of days ago.
I agree.