I got the ladybug at CVS for $13. I scanned my card and got a $4 off $20 coupon and a $3 off as-seen-on-TV item. Bought the pillow pet and candy bar to get above $20, used both coupons, and it came out to $13; also used $1 extra care buck. Great deal, but I guess YMMV for the coupons.