I don't feel like they've done anything to really try and sell these cabins other than put a graphic of the cabins on the front page of the member login.
The only good thing you can say about the resort is that the
point chart is low; however, as you said that point chart is available to anyone at 7 months and isn't something that is exclusive to being an owner there. The only other good thing comes from the guests themselves who decorate the cabins and their carts during the holidays but that has nothing to do with
DVC.
Everything else that I can think of is a con. High direct price. Awkward room layout. The highest dues on WDW property. Internal bus loop/overall lack of transportation options. Minimal amenities, dining, pool etc. Resale restrictions.
You would think they would've at least guaranteed like given a discount on carts to owners or guaranteed cart rentals to people staying there on points. I don't see how this place ever sells out without adding Reflections or adding River Country 2.0 as a perk of staying here. But then again, maybe Disney execs don't care about it selling out much like Aulani so who knows.