Why gift cards? Why not just give cash? You get to the same place with fewer restrictions. Gift cards cut down on flexability.Why would you guarantee a certain store a sale and cut down on the flexability for the receiver?
For example....my kids love video games. These are sold at many places and sales run at different times. If a gift card is given, it means that we are locked into one particular store....and you guarantee that store a sale. So the game goes on sale.....at another store. In the end, it costs more to use the gift card rather than to purchase the desired item for the best price. I am all about getting the best price. Don't get me wrong...all gifts are graciously received. Maybe some folks think that a gift card is more personal than cash. But in my view...it is only more restrictive.
I think that gift cards are a headache. Just give cash. No restrictions. Very flexible. Very efficient. And you can buy what you want where you want.
For example....my kids love video games. These are sold at many places and sales run at different times. If a gift card is given, it means that we are locked into one particular store....and you guarantee that store a sale. So the game goes on sale.....at another store. In the end, it costs more to use the gift card rather than to purchase the desired item for the best price. I am all about getting the best price. Don't get me wrong...all gifts are graciously received. Maybe some folks think that a gift card is more personal than cash. But in my view...it is only more restrictive.
I think that gift cards are a headache. Just give cash. No restrictions. Very flexible. Very efficient. And you can buy what you want where you want.