Lynne M
DIS Legend
- Joined
- Nov 4, 2001
- Messages
- 12,657
So why did they purchase the brand if they are limited to what they can do?
Because this limitation (not using the characters in FL theme parks) is minuscule, compared to the rest of their profit-making opportunities. Look at the box office performance of "The Avengers" and "Iron Man 3". Look at the DVD/Blu-Ray sales. TV broadcast rights. Merchandising. The Marvel comic book empire. Related TV shows for their own cable networks.
And having the characters at Universal isn't exactly causing Disney any financial pain. Remember, Universal is paying a Disney a very large sum of money for the right to use those characters.