Since its news...I'll talk about it
I think it's kinda a cry for help...
The park is in basic mothballs...and even if they are gonna blow the lid off a huge redo this year...
They paid 4 billion on Lucasfilm... And obviously they knew well in advance because they relaunched the Star Wars franchise with movie and television with months...
It's been 3 years...and the "ground zero" park for Star Wars at their largest property - studios...is in kinda shambles.
And they want to start selling 10 billion in product worldwide NOW for the new movie rollout.
Does this not seem like really bad planning?
And frozen is on a dangerous path as well... The buzz has faded and they are now exploiting it.
Everybody loves princesses...
But the little mermaid, beauty and the beast, etc was allowed to die/breath in the late 90's and early 00's before they have resurrected and capitalized on them anew.
I don't know if you can keep the pedal on frozen for 5+ years...
Even those that love it... Are gonna start to get annoyed soon.