I.e. ticket prices going up, with worse terms.Re tickets: Okay. In terms of park and in terms of the relative profitability, as you know, we have -- there's a lot of negative impacts, of course, with COVID. But one of the things that it gave us a chance to do as we were forced to stop operation was to completely reexamine how we priced and programmed our tickets. And as you all know, we ended our current annual pass program at Disneyland, and that gives us a chance to sort of create a modern version of a park loyalty program, an affinity program that isn't necessarily governed by legacy. And as you know, the net contribution back to the company varies tremendously and was one of the levers that we use to grow yield over the past several years, depending on what type of tickets structure a particular guest came in. With the ability now for us to sort of completely reconsider how we go about our loyalty programs, and our frequent visitor programs, we have the chance to make even more advancements not only in terms of the guest experience and make sure that guests have a tremendous experience no matter what day of the year they come, whether it is a high demand day or a relatively low demand day, but also the ability to increase our per caps and yields, and we've already seen tremendous growth in those, as you're seeing over the last couple quarters. But I don't think we have even scratched the surface in terms of what we can do when we finally restart with some of our programs in terms of making sure, again, that not only do we improve the guest experience, but at the same time get an adequate return to our shareholders for the type of experience that we do give to our guests. So very positive on those factors.
Flat meaning demand matches up with 2019? Wow. Confirming they are in the milk it state. Offer the least amount possible while extracting the most out of the consumer. My takeaway anyway. And that’s how it’s felt to visit recently but with more CMs and CP coming on board I hope this won’t last much longer. Annoyed however by the amount of resorts unopened or those without an opening date while they funnel people to very limited options.
Okay. So in terms of the parks demand domestically, our intent to visit at Walt Disney world is growing and is actually already flat with 19 which is obviously our last pre-COVID year. So that's really good news for us. And since we've opened up Disneyland Resort, intent to visit is actually growing as well. So we're thrilled with the guest response to that. So, as capacity limits increased we don't think we're going to have any problem at all sort of increasing our attendance to match that capacity. That is not something that keeps any of us up at night. In terms of our yield management, as you know, we've been practicing yield management for a while. And it's really become an art form with this extraordinarily limited capacities that we've been operating at. But you've seen the margins very healthy, our yield is growing up from a very healthy standpoint, consumers are spending more, and we're doing it under some tremendous cost management parameters, because everything's become automated. So we've sort of got the perfect positive storm, if you will, where we've got plenty of demand, we've got really great yield management gains, and the cost management at the same time. In terms of labor, we had about 80% of our cast members return that we've asked to return. And obviously one of the gating factors is to continue to get more and more cast members back, it thrills us to be able to do that. We've had no problems whatsoever in terms of trying to get our cast to come back and make some magic for our guests.
Again stuff investors love to hear but as an AP, ouch. Translation - enough APs are just taking up space in the parks and not spending and COVID gave us a chance to correct that.Re tickets: Okay. In terms of park and in terms of the relative profitability, as you know, we have -- there's a lot of negative impacts, of course, with COVID. But one of the things that it gave us a chance to do as we were forced to stop operation was to completely reexamine how we priced and programmed our tickets. And as you all know, we ended our current annual pass program at Disneyland, and that gives us a chance to sort of create a modern version of a park loyalty program, an affinity program that isn't necessarily governed by legacy. And as you know, the net contribution back to the company varies tremendously and was one of the levers that we use to grow yield over the past several years, depending on what type of tickets structure a particular guest came in. With the ability now for us to sort of completely reconsider how we go about our loyalty programs, and our frequent visitor programs, we have the chance to make even more advancements not only in terms of the guest experience and make sure that guests have a tremendous experience no matter what day of the year they come, whether it is a high demand day or a relatively low demand day, but also the ability to increase our per caps and yields, and we've already seen tremendous growth in those, as you're seeing over the last couple quarters. But I don't think we have even scratched the surface in terms of what we can do when we finally restart with some of our programs in terms of making sure, again, that not only do we improve the guest experience, but at the same time get an adequate return to our shareholders for the type of experience that we do give to our guests. So very positive on those factors.
Nope.Any mention at all of Typhoon Lagoon?
I just got home from a game and did the same thing!! lol*Runs to check park pass availability to switch my park on June 1.* Apparently they are not increasing capacity that quickly. All the AP park passes are open that day. Can't I trade you a MK for HS??
I just got home from a game and did the same thing!! lol
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Hmmm, that's a good question! It did seem to come rather randomly, although maybe not so randomly on Disney's part!I’ve been checking as well, out of curiosity, and no change as of yet. Now I’m wondering if the increase started when the park pass availability was increased originally a couple weeks ago.It’s been replenished twice now.
AHH I am so happy. We are going in late July and are familiar with late summer vacations (hello fellow educators on summer break"There's going to be a lot more comfortable people this summer in Orlando, you can only imagine what it would be like in 95 degrees and 95% humidity wearing a mask so we're thrilled to be able to do that"
Woosh, if that's not a confirmation I don't know what is.![]()
AHH I am so happy. We are going in late July and are familiar with late summer vacations (hello fellow educators on summer break). The idea of doing food and wine or waiting in outdoor queues with masks in summer heat sounded miserable, but I would have done it to get my Disney fix. He is really not beating around the bush with this quote!