Just remember, people like to report the best deals they got for ROFR, nobody reports their "okay" deal. Except for Fidelity (which took me > 4 months to close versus < 2 months at another broker), the actual average selling price for Aulani is actually greater than $100 per point for many of the other brokers.
Also, Market Price isn't determined by ROFR, it's determined by the lowest price a seller is willing to sell, and the highest a buyer is willing to pay. Just because you see one contract pass ROFR at $73 doesn't mean that's the usual market price, it just means at that moment in time, day, or week, there was one seller willing to bring the market price down. I am sure you won't find too many sellers willing to accept that low, most are still asking > $90 a points still even at Fidelity, with some going for $87-$88 just to try and move their listing faster. So while you can probably succeed getting an Aulani contract at $85 / point or less if you are patience enough, and willing to wait awhile, there's many others that are willing to pay $90 or more, and even > $100 just to avoid Fidelity slowness. Lots of buyers, especially first time buyers are impatient for listings to come up for lower list price, when they are ready to own, they just want to be "done" with it, so they continue to prop up the market price at closer to $100 / point for Aulani.
Although we all want to pay the lowest price we see reported in the ROFR threads, the key is gook luck finding many sellers willing to sell for $73 a point, or even for $85 a point for Aulani (although they do exist).
Great3