No flames, but I'm not sure everyone who is chiming in has a "this is not good enough for me" attitude. Discussing why this probably won't be beneficial to my family (in terms of Disney perks, anyway, leaving aside the issue of the social benefits of volunteering) doesn't equate to me hating on Disney.
I know your comment wasn't aimed at anyone in particular, and I think there's a fine line between discussing the finer points of this offer and what we do and don't like about it vs. comments that show a callous and spoiled attitude toward volunteering.
You're right that Disney owes us no promo/theme and I don't really care if they have one. I'm not a big fan of this theme in terms of it having any Disney benefit for my family. I am a fan of this theme in that it may inspire new volunteers, and I hope it does. They're two different things and I think I can think in terms of "me" and the "greater good" at the same time. I hope that made sense.