The special treat references bug me ... only because their lives are full of special treats. That's what the show is about now, more or less. And to be honest with you, I'm not sure though,
what the show is about now.
By their own admission, JK8 wanted to document their lives in the early episodes. Much of it was spent showing the day to day stuff and now it's more on their outings. At least when they're showing the day to day stuff, people can relate to the feeding family, organizing the garage, etc. The outings aren't things that people could go out and do - at least not in the same way as JK8. What's next? Longer vacations? More elaborate day trips? I'm not sure where I see the long-term appeal there. (And I don't mean that in a jealous way. I really don't. I get that there perks and production involved with a TV show.)
Obviously, Figure8 knows what they're doing ... and if they don't, they must be thanking their lucky stars at all the free attention their show is getting on the internet