Have to admit, I'm a huge JCP fan. My local JCP store always has plenty of stock, and is not crowded at all (which isn't too good for their business, but as a customer I'd rather not fight crowds over merchandise). However, I will say that I typically only buy dress clothes there: they have a great selection of dress clothes that I adore, and low enough prices with decent quality. I also like not to have to wade through all the different ads and novella-sized catalogs with crazy-overpriced merchandise and constant sales to offset the "normal" price (Kohl's, I'm talking to you). I'm a serious comparison shopper, but when I find myself breaking out the calculator to figure out the other store's price for a similar item is after all their sales and coupon codes and daily deals, I tend to get frustrated quickly. With JCP's "fair and square" pricing, I get a straight price in an actual dollar amount (as opposed to xx.xx+30% off=price on Sunday, but not necessarily Monday). I find that their items are of similar quality to most similar stores, and around the same price, and I will definitely miss their current pricing structure.
A couple people have mentioned that JCP seems to be trying to cater to (a) the dressy-business shopper *and/or* (b) the younger, "hipper" crowd. I would absolutely agree with that, and in my opinion it's a poor business choice. Their non-dressy selection of non-junior's clothing has seriously shrunk in the last few years, and while I love their dressy clothes, I wouldn't wear what's left of their regular clothes, except for their a.n.a jean brand, which I love. But when I have to do clinical/observational student teaching experience (like this semester), JCP is the first place I hit for dress clothes. I suppose that (b) is also probably true. I don't actually consider myself "hip," but I do count as "young" (I think), and as a 19-year-old observational student teacher, I really appreciate having a selection of dress clothes that are age-appropriate for me. However, I can see where there is a serious problem with only trying to appeal to my particular market (young adults looking for business/dressy clothes), and I really hope they change at least that part of their strategy to stay in business. I would be sad to lose JCP.