Krackel. That's about the only 1 I'll eat. And I never want the dark. I don't even like Hershey's Kisses because they're dark chocolate (atleast they have that bitter flavor).
I must be hormonally challenged, but since my hysterectomy last year, my taste for chocolate has just about disappeared. I used to love it, but now, I pass. Except for Mint Melt-a-ways (Fannie May) but that's a whole nother thread.