If you like a pint of cider......

Discussion in 'UK Community Board' started by stevechase, May 14, 2009.

  1. stevechase

    stevechase WDW 2012

    Feb 2, 2002
    Hi all

    This has absolutely nothing at all to do with Walt Disney or holidays, but its something I found out yesterday and I was very very surprised.

    Yesterday I visitied Bulmers Cider in Hereford, they make Strongbow and Foster Lager (Oh come on, did you really think it came from Oz?)

    Anyway, I got asking a few questions like how many pints a year do you make, answer= 3500 million litres a year! Where in Gods name do they get that many apples from?

    But the big shocker was when I asked how much they pass it on for. They make it, then it goes to Scottish and Newcastle who distribute it to Sainsburys, Asda, bars, shops etc..

    The brewery, sell 100 litres (1 Hectalitre), fully packaged in either cans or plastic bottles, labels on, boxed, ready to go straight on to the shelves. Ready for this? for £4.50, that works out to 2.5p per can from the brewery!

    And that, apparently is better that bitter where there is even less of a mark up.

    The £4.50 is actually a loss, its costs them approx £5.00 to make, but due to the massive amount of money it generates from the distributers onwards, they can stand the loss and are kept going due to the supply and demand.

    So there you go, next time you buy a pint of Strogbow think on!

  2. natalielongstaff

    natalielongstaff <font color=deeppink>I need a cup of tea and a big

    Apr 7, 2004
    Wow :scared1: thats some mark up !!
  3. PoppyAnna

    PoppyAnna <font color=darkorchid>Despite the end of tWW I'm

    Jul 29, 2006
    I'm in the wrong business;)
    No wonder there is so much cheap alcohol around.
  4. mandymouse

    mandymouse Bahama Mama Time !!

    Mar 8, 2003
    Very interesting !
  5. T16GEM

    T16GEM <font color=blue>I must have a funnel cake when I'

    Mar 16, 2003
    Oh wow! DH loves a pint or three of Strongbow! I will have to show him this.

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