Way better than Atlantis.
Good flick way bad marketing.
I think Mr Ego blew it. Of course it will not be his fault but since he micro manages everything and takes credit for any good news I think the poor marketing of this film falls at Eisners feet.
I can just hear him, "Let see we have a good film lets run it up against Harry Potter and James Bond. Were the big D we can out pull those franchizes - hell they are imported British themes. And the there is that whole hobbit thing, we can out pull those films easy.
Pass the crack pipe."