How WDW dumped the Middle Class

Yup, beat me to it. There is really nothing in the data that is threatening to WDW or DCL or UOR or any other Orlando area tourist destination. Disney mentioned on the last earnings call that Experiences bookings were up 6% for the July-Sept quarter vs previous year quarter. They were not specific on domestic or world wide or parks or DCL, so assume it is across the whole division.
 
Yup, beat me to it. There is really nothing in the data that is threatening to WDW or DCL or UOR or any other Orlando area tourist destination. Disney mentioned on the last earnings call that Experiences bookings were up 6% for the July-Sept quarter vs previous year quarter. They were not specific on domestic or world wide or parks or DCL, so assume it is across the whole division.
Couple that with MCO traveler data being rather minimal of a difference from the prior year.
 
Disney does try to react too. For example, they knew they would have many attractions down this summer, while Universal has a lot going on. So I assume that’s why there were some deals thrown out there, such as multi-day tickets at a lower price point, and the free water park visit on check-in day. Did they work? I don’t know.
 

Revenue is very different than park attendance. We've already known since just before the pandemic that they have touted more guest spending but that doesn't actually mean guests are purchasing more stuff or eating in restaurants on a higher average. Most especially over the years since the pandemic. Most of it is related to what Disney can very easily control (which goes back to the article and subsequent posts regarding just who is traveling to Disney) which is guest spending and it's at least easier for them to raise pricing across a slew of stuff to then be at least profitable enough to not feel as much of a sting if attendance isn't as high as they would have wanted.

It was their norm before the pandemic to raise food pricing in their restaurants several times a year. Ticket pricing has gotten quite pricey very fast (meaning in a relatively short timeframe), hard ticket events have increased quite a lot in pricing and there are more dates than before although they have reduced back down from starting Food& Wine in July, merch pricing is higher, and IME Loungefly and the ears have exploded in popularity over the years. Back in 2017 it seemed like both were just starting. That contributes heavily to increased spending. And yeah hotel costs have also increased.

One thing to me though is I think it's worth looking at, something that which Disney isn't going to give you, is dates that are surprisingly slow compared to expectations. They don't get nitty gritty into those and on a more general level looking at patterns. Those are normally found by people tracking crowds. Like how summer has overtime shifted to being less of a frenzied crowd time period but early fall has crept up there. How some holidays aren't nearly as visited as they were in the past, etc.
You mean revenue is up because prices have increased at a rapid rate....so basic yet so hard for some to comprehend.
 
Honestly? I don't think that. I've been in a lot of these threads either lurking or actually commenting and this assumption that revenue and profits go down as attendance may or may not go down hasn't been said by those people. At least to my observation the opposite where people interject that profits and revenue are up when someone even mentions lower perceived attendance numbers.

In other words at least to my observation people who talk about lower attendance are cynic enough to know (and comment thusly) that the company itself can make profits or at least enough of it that a lower than wanted attendance doesn't hit them the same due to that and they know how they are doing it (i.e. raising prices or increasing opportunities for the people who are going to spend their money). People who want to always refute the lower attendance comments tend to bring up that revenue and profits are up when those are two different topics.
Lower attendance and shorter lines sounds like a dream. You may alienate 90% of the population, but it sound like a must better vacation. Limiting attendance to the wealthier demographics would certainly remedy the problems with their latest fast pass debacle.
 
such as multi-day tickets at a lower price point,
They've had that stuff before if you're talking about non-park hopper 4-day (normally what it's been) deal. It's certainly isn't a response to Epic.
the free water park visit on check-in day.
That one almost universally is seen as a crowd reduction measure wherein they hoped that people would just go to the water park on their first day instead of going to the parks (especially MK). It really didn't help when they only had one water park opened which was in the beginning of that deal.
 












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