The width of the picture is x, Therefore, with the frame, the width is x + 10 (there is an extra 5 units on either side)
The length of the picture is x+15, and therefore with the frame is x + 25
Therefore, the area of the picture is the product of the length and the width:
(x+10) (x+25) = 600
x^2 + 35x + 250 = 600
X^2 + 35x - 350 = 0
Solve the quadratic to get your answer.