Thanks for the tip on looking for this brand online. I definitely don't see it in many retail stores, so Epcot is where I first encountered their merchandise in person and appreciated the quality.
I've been tempted a few times to buy a few of the items. I saw a woman pick up gear for her family... she came to Epcot that day specifically to make this purchase with her Premier Pass savings. They really are nice clothes, but each time I feel like it's way too hot at WDW to be in the mood for jacket shopping. Glad to hear there are good discounts elsewhere... maybe better than an AP discount?