The launch of Galaxy's Edge reminds me a lot of the launch of the Sega Saturn. Everyone was expecting a September Launch because that's what they said previously, that's what they told all of their developers, and their retailers. Sega has their press conference at E3 in May of that year and they're like, by the way, you guys can get a Sega Saturn right now.
It didn't work out so well for Sega. They angered their developers who didn't have their games ready yet, they upset their retailers, they lost some toy stores who refused to stock their product, they upset gamers, and Sony undercut them in price by $100 for their first Playstation console.
Now this is a very different situation and I think Galaxy's Edge will be successful in the long run, but by opening it up so early they upset a lot of people. They upset the people who were planning to be there in the Winter when it was originally scheduled to open and they upset people like me who were planning to get in one last trip before Galaxy's Edge. People plan their trips many months, sometimes years in advance. Most people can't just go to Disney World on such short notice.
Galaxy's Edge could very well be there 30-50 years from now. I know it didn't perform as well as they had hoped, but these are also months where they were expecting to make zero dollars. We're also talking about a land that opened without their "E" Ticket ride. Galaxy's Edge isn't done.
I wasn't around for the launch, but from my experiences this past trip I think the changes so far have been very good. I ended up buying more stuff than I was expecting and I really had a good time.
- Overall thoughts on performance of the land: What is working, what isn't?
Millennium Falcon: Smuggle's Run
This ride is awesome. I'm not just talking my personal ride experience, but the ride itself moves a lot of people through the que and it does so very efficiently with little to no downtime. I went as a solo, so I rode with a lot of different groups and the people who I rode the ride with really enjoyed the experience. The kids especially. I imagine that when coworkers talk to me about their next trip to Disney World that they will be talking about this ride the same way they do with Flight of Passage and Soarin'.
The Droid Playground
Who ever thought of doing this was a genius. It wasn't there at launch, but a couple of mats made a world of difference for kids with their new toys. There where so many little ones playing with their new toys that it was really cool to see. Seeing a little girl hug her new BB-8 on the playground is really what it's all about.
Relaxing of Costume Rules
I know that when it was first announced, that they said people couldn't wear costumes or anything. The days I've been there, the rule hasn't really been enforced at all. One day I saw some parents dressed up as Jedi with their baby dressed as a Porg. Obviously, they presented the poor child to Chewie. The child was not impressed, but it made for fun photos.
Food
I have to say, Docking Bay 7 is my new favorite quick service at Hollywood Studios. Which may not be saying much since every other quick service at DHS is bad, but it's a lot of fun and the food is pretty good. I also like the blue milk, the coke product bottles are adorable (1 snack credit for those on the dining plan) and I've heard really good things about the Cantina. I still haven't been, but hopefully in the next couple of days.
Cast Members
The cast member interacts that I've had have been very fun. I like that they're letting them be playful and allowing them to play with the droids. They had a cast member with a droid outside the droid depot that should shoot at all of the guests and she'd scold it for shooting everyone. It was really cute.
Characters
I love the character interactions in Galaxy's Edge. The storm troopers have gotten pretty creative when I've been there. They were sneaking up on janitors and being silly / fun. I do think they need to have more Rey and Kylo. I'd also like to see some Darth Vader, Yoda, etc around once in a while.
Timeline
I don't think the timeline really works. Hondo is Clone Wars / Rebels, so before the original trilogy. Just make it a Legends timeline where anything can happen. Including a dance off between Luke Skywalker and Anakin Skywalker.
- Who is the audience for this land? How might reality differ from what Disney was expecting?
The new kids. This land is mostly geared towards the kids growing up with Star Wars right now.
However, I don't think Disney expected the crowd who grew up with the original trilogy to have such a negative reaction. I do think they could do a little more to bring them into the fold. Maybe somehow add Harrison Ford to the pre-show of Smugglers Run? I don't know, but they need to do something.
- Immersion: Is it something guests want? Is there too much/too little? Thoughts on the removal of the Star Wars names for the food?
It's certainly a balance that they have to play. Personally, I don't have a problem with them calling fried chicken, fried chicken. It's still prepared in a really playful way and I'll admit that I might not have tried it if the fake name was on top. I like to know what it is I'm eating.
Going forward, Galaxy's Edge is going to have to find its own identity. I think they should try to embrace the fun side of Star Wars as much as they can. I'd like to see a return of Star Wars Weekends and the silly song and dance things they used to do.
I also think that Hollywood Studios is on the brink of being incredible when the two new attractions go live. It's already pretty great.