Superspectral
Mouseketeer
- Joined
- Jan 9, 2008
- Messages
- 208
"I've just had an apostrophe." "I think you mean an epiphany." "Lightning has just struck my brain." "Well, that must hurt.."
I think I know how Disney thinks this will keep people on site more...
They don't WANT you spending just one day in the park. It will take a couple days in the parks in order to ride everything now (AK excepted, of course...)
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Exactly. You pay by the day. But Disney is really concerned by how much money you have paid *per hour* in the park. Say in the past 50,000 people per day spent 10 hours each in the MK, say being about full capacity for the park that day. With MyMagic+/FP+ maybe they alter the behaviour of guests to spend 6 hours a day, and by spreading out the arrivals, they now get 83,000 people in the park per day. They get up to 60% more revenue without spending an extra dollar in labor costs. Or they can cut back the hours, and still only have 50,000 people - with hypothetically the same guest satisfaction.
BTW, this is exactly the principle behind MYYW tickets. MYYW may convince you to stay longer in the hotel, but IMHO they are really based on reducing the number of hours per day on average a guest stays in a park. If you buy a 1 day ticket, most people can spend 16 hours from open until close in the park. Over 10 days, that pace is not sustainable. If you are committing to a 10 day stay, you probably will only average 6 hours per day in the park - which is like only 37% of what a single day visitor would do. Which is why they can offer it to off-site guests. On an hourly basis, they probably make very close to the same number of dollars just from ticket sales on the lower priced 10 day ticket as the 1 day ticket.
Now if MyMagic+/FP+ does in fact reduce the number of hours spent in the park, Disney could actually split the difference and reduce ticket prices but yet still make more money. Disney tickets have been going up 5% year for decades, and soon will top $100/day. Hypothetically, this new program could reduce the price increases for a few years but yet still grow Disney's bottom line at the same rate as in the past.