Ford's number one problem is that they build a car that is intended to only function properly for about the first 100,000 miles. Honda and Toyota build cars that last over 200,000 miles. It doesn't take a genius to figure out which one a person should buy in order to get the most for their money.
Ford will do better when they offer a better product.
This practice has been called 'planned obsolescence'. In my opinion, it's also crap, at least in this day and age. It may have been true of domestics in the '80s and early '90s. Last I checked, that was a long time ago. Domestic automakers are NOT significantly behind Japanese or European manufacturers in terms of quality. For cites, look at J.D. Power, look at Consumer Reports, look at any automotive magazine. Not one exclude domestics in terms of quality control. By the way, I'm not a 'Buy American'-only scab - I do own a Subaru (which is owned by GM, by the way).
Horse poop. Except for the new Mustang (which I hope to acquire one in the next couple of years) or the Fusion, Ford has not demonstrated much "sportiness" or innovation recently, whereas Toyota and Nissan have. Toyota will sell you ANY model car as a hybrid beginning next year. Ford? Chevy? Nope.
Ford "Sportiness"? What about the Ford GT? I know it's a low production, high-price (too high, IMO) model intended to be a semi-exotic, but it shows what Ford is capable of.
Toyota will be selling you those technically advanced hybrid models at a severe loss per unit. They will make those individual & collective model losses up by increasing the profit margin on more popular, more expensive models. Hybrids are just not cost-effective YET. The battery cell alone costs more than all but the sexiest internal-combustion engine, and weighs 4 or 5 times most IC engines. Hybrids are not a mature enough technology for us to pin our hopes that they'll save us from the 'obsolete' IC engine. As far as 'innovative', the hybrid technology has been around in development since the early 80s. About as 'innovative' as the whiz-bang technology displayed in Spaceship Earth, which has been surpassed years ago (for the most part).
I agree with you that one of Ford's best long-term assets is its ownership in Mazda. Ford also jettisoned some "loser" marques (Land Rover springs to mind) a couple of years back - somehow that bit o' news didn't exactly make the front-page papers (
maybe in Motown, but elsewhere?). Ford probably wasn't caught flat-footed in this - Ford & GM have been re-positioning themselves for years to better weather long-term problems.