Floating an idea: DVC rewarding 'loyalty' via qualified DVC memberships

[bwvBound]

News is surfacing of DVC guests, staying on points, receiving invites to tonight's After Hours event at MK. Speculation/opinion suggests that the hard-ticket event failed to reach capacity and to boost attendance, and gain some good publicity, the available space was offered as 'member magic' to DVC guests.

So ... might this show a new facet of DVC Member Magic in the making? Might Disney select specific guests based on loyalty trends to fill available spaces on various hard ticket entertainment options? Perhaps this will follow the behaviors of airline mileage programs: Last minute 'upgrades' based on your membership status/level? These can't be offered to "all rewards participants" but instead offered to the top holding participants sitting at the gate for airlines or occupying villa rooms for DVC?

Hmmm ...

 

[disneynutz]

Not likely, VIP status has been kicked around for years.
Disney has a order established on filling cruses and events. For cruises, military then Florida residents, then DVC if they still have cabins to fill.

For the MK extra hours, DVC was a quick choice and people were available. If we see a write up about it on the member website, DVD/DVC used it to advertise how wonderful DVC is.

Bill

 

[Dean]

News is surfacing of DVC guests, staying on points, receiving invites to tonight's After Hours event at MK. Speculation/opinion suggests that the hard-ticket event failed to reach capacity and to boost attendance, and gain some good publicity, the available space was offered as 'member magic' to DVC guests.

So ... might this show a new facet of DVC Member Magic in the making? Might Disney select specific guests based on loyalty trends to fill available spaces on various hard ticket entertainment options? Perhaps this will follow the behaviors of airline mileage programs: Last minute 'upgrades' based on your membership status/level? These can't be offered to "all rewards participants" but instead offered to the top holding participants sitting at the gate for airlines or occupying villa rooms for DVC?

Hmmm ...

I doubt it'll become policy. If the events don't measure up, they'll just stop having those specifics ones. The other issue is that if you routinely offer discounts and upgrades, people tend to wait and you are further in the hole than when you started. But they could certainly offer discounts to VIP or even just those with qualified points and exclude those who didn't meet the threshold.

 

[bwvBound]

The other issue is that if you routinely offer discounts and upgrades, people tend to wait and you are further in the hole than when you started. But they could certainly offer discounts to VIP or even just those with qualified points and exclude those who didn't meet the threshold.

As for the blue highlighted thought: But only relatively few guests would even qualify for the 'magical upgrade' thus most shouldn't delay purchasing their tickets through standard channels. I see this as a series of filters where Disney would use as many of the filters as needed to define the appropriate number of target recipients: only those staying onsite > only those staying on DVC points > only those staying on qualified points (direct / grandfathered) > only those with 'X' minimum qualified points (etc.)

Of course, your sentence in green might be trying to say the same thing.

 

[Dean]

As for the blue highlighted thought: But only relatively few guests would even qualify for the 'magical upgrade' thus most shouldn't delay purchasing their tickets through standard channels. I see this as a series of filters where Disney would use as many of the filters as needed to define the appropriate number of target recipients: only those staying onsite > only those staying on DVC points > only those staying on qualified points (direct / grandfathered) > only those with 'X' minimum qualified points (etc.)

Of course, your sentence in green might be trying to say the same thing.

It would depend on how it's done. If they do it like the cruise companies do it likely would hurt sales much, if it's more common, it likely would. It really doesn't matter how frequently they do it as much as how many people know about it. The more that know and think they might get a discount, even if it's not likely, the more it would affect sales and generate more short notice planning. I doubt they'd do so with anything like the algorithm you mentioned because it's be to difficult to figure out and identify. To do this type of thing and target a given audience, they'd have to have some type of VIP or loyalty system in place.

 

[momx2]

This is interesting.... I used to own 2 contracts. Had to sell them due to divorce. I'm in WDW now at Boardwalk Inn and got an offer under my door for $100 gift card to tour again. I really want to buy again in the near future and wanted to see the Poly studios. It was a great incentive so I did the tour. My guide was rather pushy and wanted to focus on all the member benefits if I bought resale, which is understandable, but he kept mentioning the DVC exclusive perk of closing parks to only DVC members that I would be shut out of if I bought a resale. I said, aside from maybe a watermark. I had never heard of this.i thought wow how did I miss this all these years. Now I know what he's talking about!!

 

[bwvBound]

This is interesting.... I used to own 2 contracts. Had to sell them due to divorce. I'm in WDW now at Boardwalk Inn and got an offer under my door for $100 gift card to tour again. I really want to buy again in the near future and wanted to see the Poly studios. It was a great incentive so I did the tour. My guide was rather pushy and wanted to focus on all the member benefits if I bought resale, which is understandable, but he kept mentioning the DVC exclusive perk of closing parks to only DVC members that I would be shut out of if I bought a resale. I said, aside from maybe a watermark. I had never heard of this.i thought wow how did I miss this all these years. Now I know what he's talking about!!

Welcome back!

As for after hours events, there are events scatter throughout DVC's 25th Anniversary year that are, indeed, exclusive to DVC members. There were two after hours parties at MK, several upcoming Pool Parties (at one of the Disney water parks), an upcoming event at Animal Kingdom and more to come ...

 

[JimMIA]

Welcome back!

As for after hours events, there are events scatter throughout DVC's 25th Anniversary year that are, indeed, exclusive to DVC members. There were two after hours parties at MK, several upcoming Pool Parties (at one of the Disney water parks), an upcoming event at Animal Kingdom and more to come ...

But are those events restricted only to direct-purchase and grandfathered "Members," or can any DVC timeshare owner attend?

 

[bwvBound]

But are those events restricted only to direct-purchase and grandfathered "Members," or can any DVC timeshare owner attend?

I'm very uncertain ... most of these events were announced before the 4/4 distinction was made. Going forward, I'd guess these will be for qualified members only. (Gee, should we dig through the closets to see if we still have the "Members Only" jackets? Oh, ugh ... they'd be so old by now. )

 

[JimMIA]

I think if DVC is going to make a difference regarding resale, they're going to have to do something more compelling that AP discounts. And, more importantly, they are going to have to make it part of a real sales promotion campaign.

To just announce a new policy like this with no real incentive to buy direct is just wasting time and effort. They'll only get the gullible impulse buyers they would have gotten anyway.

If they offered something like "upgrading" your account to VIP if you buy a certain number of additional points direct, or put together piles of DVD inventory points (unsold, foreclosed, ROFR'd) into a trust that gave 11 month booking at multiple resorts -- that would be attractive to some.

Not giving an owner a member card is petty Jr. High stuff -- certainly not a loyalty-builder! You almost don't know whether to laugh or cry when they pull stunts like that.

 

[bwvBound]

I'm thinking VIP tiers must be coming soon ...