When I was less picky about my food, I used to be able to save money at Publix by pairing sales with coupons. Now I find that it is very difficult for me to do so. Apparently I am an abnormal mess or something (gluten intolerant and I am eating low carb). I still go to Publix but not as often, and I find I usually only go for things like yogurt & milk (for my other half) and cleaning supplies.
What I end up doing is taking the money I save from using coupons on personal items and household supplies (which can be significant) and use that for groceries. Most of the time that means shopping Aldi (you have to know what to buy there), stores like Bravo and family owned ethnic markets and the local vegetable market. It really burns me up to pay full price there, but it's still cheaper than full price at the vegetable market.
What I end up doing is taking the money I save from using coupons on personal items and household supplies (which can be significant) and use that for groceries. Most of the time that means shopping Aldi (you have to know what to buy there), stores like Bravo and family owned ethnic markets and the local vegetable market. It really burns me up to pay full price there, but it's still cheaper than full price at the vegetable market.