BLT direct prices climbed rapidly over 4 years, but I’m having a hard time pinning down what people actually paid. Posts like this from late 2012 point at good offers:
If anybody remembers what they paid BLT direct after discounts c2009-2013 it’d be greatly appreciated to share.
During their 2009 webcast spring promotion, we bought 160 BLT for $96/pt with incentives. From what I recall, they had two additional promotion levels. I forget the amount of points needed, but what I recall is the lowest was $91/pt.
From what I recall, they lowered promotions in early 2010. Sales slowed, then they had one last major promotion for BLT during Black Friday 2010. Back then, they had DVC stores in a few location (NY, Boston, Chicago, not sure if there were others). The stores ran a Black Friday promotion for about a week that lowered BLT to $97/pt. People literally booked flights or drove hours to get to these stores for that promotion.
We added on a second contract BLT in 2012. I believe we paid $120/pt.
While that sounds like a great deal, 2009 spring webcast also had VGC with even bigger deals. I believe 160 points resulted in a price around $90/pt, but larger purchases had it at $85/pt (maybe even lower).
Disney kept similar promotions going through the end of 2009. DVD made terrible business decisions that resulted in AKV Kidani, SSR THV portion, BLT, and VGC all opening during the worst economic times most of us have ever lived through. They added more than 10 million points to sell during a period they were offering buy 4 get 3 nights free, 40% discounts, literally closed entire hotels for a period, upgrading people from value resorts into 1BR or larger at SSR, some people in moderates were upgraded to GF. Disney was in dire times (as were many).
Back then, Disney used another party for all their mortgages. There was some contractual language in there to incentivized the mortgage lender. Well, things went so bad, Disney had to buy the foreclosures back from the mortgage company. This company refused to be part of the loans and Disney had to finance all their own mortgages. (In the long-term, that probably helped Disney because timeshare mortgage rates provide a good return for the lender).
I sure hope Disney isn't making the same mistake they did back then. Aulani, VDH, RIV, Poly tower, and CFW all expected to be in active sales by the end of 2024. Disney is already being forced to offer more discounts on hotels and they are not doing much to the parks to increase demand.