Just some early morning thoughts on
DVC purchase pricing. To the credit of those that sell DVC, to my knowledge they never suggest that a reason for buying is as an investment. In fact I've often heard that it should not be considered an investment. It is a way to purchase future vacations. With that, on to pricing thoughts. Don't ask me for links because this is just my thoughts. For those that might know differently I'm good with you correcting me.
Disney has 2 elements of cost/profit they are working into their sale pricing. One is capital, the other is maintenance and upkeep. They set the price of points for purchase based on what it takes to recover the building cost of the structure. I'd also guess that they also include a lease value for the land on which the resort occupies.
Then for the maintenance and upkeep they set an annual dues rate. They will adjust this rate annually because the cost of maintenance and upkeep generally increases.
So.... with the sale of a contract they will recover the capital cost, including a profit margin and establish a plan to recover maintenance and upkeep.
With that, the question is why do they care about resale value? They have already recovered their capital cost, and made a profit from the original sale. That doesn't change just because ownership of the contract might change. The original seller of the contract is out of the picture once they sell the contract. At least that would be the case with a normal real estate transaction. but again, this is not a typical real estate transaction.
They care because they want to have a continuing market for selling new contracts. Either as an add-on to an existing resort, or for a new resort. They do this by keeping their thumb on the resale market (restrictions and ROFR). This is why the cautions about this not being an investment. No one would/should buy as an investment something that the seller has the ability to keep their thumb on the value of your "investment" like the seller does in this case.
Bottom line, and back to the point I've been trying to make. They have every right to do exactly what they are doing (keeping their thumb on resale). My only question remains, though they have the right, is everything they are doing "right"?