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The Baton Rouge Area Convention and Visitors Bureau board voted Wednesday to spend up to $50,000 to participate in a Louisiana Office of Tourism promotion at the 2008 Epcot International Wine and Food Festival at Walt Disney World Resort in Orlando, Fla.
The money comes from the bureaus special projects account.
The Epcot festival will focus on Louisiana from Sept. 26 through Nov. 9. All regions of the state are being invited to become partners in the event.
Baton Rouge will anchor the final weekend of the festival, Nov. 2-9. The Louisiana Department of Culture, Recreation and Tourism, under the auspices of Lt. Gov. Mitch Landrieu, is organizing what is expected to be a major tourism initiative for the state.
Bureau President and Chief Executive Officer Paul Arrigo is serving as team leader for the Greater Baton Rouge area. He said area parishes that have agreed to partner with Baton Rouge include West Baton Rouge, West Feliciana, Pointe Coupee, Iberville, Ascension, Livingston, Tangipahoa and the River Parishes.
Chuck Morse, assistant secretary of tourism, congratulated Arrigo and the board for being the first area of the first region to come aboard the project. He said, the Epcot festival will put Louisiana in the spotlight and show the world that the state is open for business and second to none.
Wednesday was the boards first meeting in the BRCVBs new bureau office at 359 Third St. Arrigo said a grand opening celebration is scheduled July 17.