It has been matching the other actively selling WDW property prices.
It just happened to have huge incentives. They never lower prices (With exception of PVB and VGF when they want back on sale) but instead tweak incentive levels to get the price down.
I just wouldn't buy it direct when resale is in the low $100's or less.
It just depends on when you are going as if you need home resort priority.
Point charts can have big shifts and they only have 4 seasons to spread the points around. Another good thing/bad thing is there is no premium for weekends. This is generally a good thing however a lot of locals will just book the weekend so it can make it more difficult for a full week trip.