It's a situation that doesn't have an easy answer, I'm afraid. Current
DVC leadership seems to operate under the general premise of "DVC Resale is the devil." There's definitely a push to reclaim market share; they believe they have lost a lot to the resale market when, in fact, it appears to me that the issue lies with their undertrained cast members and guides who can't sell the product without truly "selling." I feel like the average experience of most guides these days is less than five years, which doesn't provide them with a wealth of knowledge about the product. However, the problem is that as they target the resale market, they negatively impact the overall value of the product. The current direction could eventually render it comparable to other timeshares—this means that DVC loses its key market differentiation: its ability to maintain market value and break away from the stigma and mold of traditional timeshares.