https://www.msn.com/en-us/sports/ot...-warner-blindsides-sports-leagues/ar-BB1hWKgc
Streaming Venture From ESPN, Fox and Warner Blindsides Sports Leagues
NFL, NBA digest details of new platform looming over their businesses
By
Joe Flint and
Isabella Simonetti
Feb. 7, 2024 - 6:27 pm EST
Sports leagues including the National Football League and National Basketball Association were kept in the dark about the new sports-centric streaming service being launched by Walt Disney Co., Fox and Warner Bros. Discovery, people familiar with the matter said.
The companies involved in the effort are media partners of both leagues. Pro basketball and football programming will be among the significant drivers of the new service.
An effort to notify the leagues wasn’t made until Tuesday before a planned announcement. Many learned of it when The Wall Street Journal broke the news.
The reason for the cone of silence was to keep the plans from leaking prematurely during the months the companies were settling the details, people involved in the partnership said.
“We’re aware of yesterday’s announcement and are still gathering details to understand this proposed new streaming service,” said NFL spokesman Alex Reithmiller.
The NBA is in negotiations on new rights deals with Warner Bros. Discovery and Disney’s ESPN.
“While we look forward to learning more about this new venture, we’re encouraged by the opportunity to make premier sports content more accessible to fans who are not subscribers to the traditional cable or satellite bundle,” an NBA spokeswoman said.
Given the high financial stakes—networks pay billions of dollars a year for the most valuable sports rights and rely on that programming heavily—the relationships between the two sides are delicate. Some leagues, given the value of their content in today’s fragmented media landscape, often want to be asked to give their blessing on any shift in business strategy.
The companies involved in the venture have said this is strictly about creating a sports streaming bundle and that they don’t intend to negotiate new rights deals together. The companies also say the new service won’t violate any current agreements with either sports leagues or traditional pay-television distributors.
The leagues, however, are eager to be fully debriefed and ensure that this platform doesn’t present new business risks or threats.
FuboTV, which offers its own sports-centric streaming service, said it has concerns regarding the new venture.
“Every consumer in America should be concerned about the intent behind this joint venture and its impact on fair market competition,” Fubo said in a written statement, adding that the companies “could dictate market terms in a manner that may not serve the broader interests of consumers” given their vast market share in sports programming.
Several sports programmers aren’t part of the new service, including Comcast’s NBC and Paramount Global’s CBS, as well as streaming services
Amazon Prime Video and Apple TV+. On a call with Wall Street analysts to discuss quarterly ratings on Wednesday, Fox Chief Executive Lachlan Murdoch said there aren’t any plans to add additional partners to the venture.
Murdoch also said the new service would target people who aren’t currently pay-TV subscribers. Murdoch estimated that of 125 million TV homes in the U.S., nearly half don’t have a traditional pay-TV service.
Jessica Toonkel contributed to this article.
Write to Joe Flint at
Joe.Flint@wsj.com and Isabella Simonetti at
isabella.simonetti@wsj.com