I totally get that Dsiney make money on the dining plan, but then there isnt anything Disney does do that doesnt make them money..... that doesnt stop people from those activities though. You COULD go
walmart at the end of a day and buy all your Disney Merch, but you dont, you spend it at the parks because you want that particular something.
Its the same with the dining plan, you COULD just buy meals as you go but Disney know that the ease of a dining plan (and seperate tiers of dining plan to try and capture as many people as they can!) will easily get the appeal of lots of guests.
im of the same opinion as many others here. If i went to Disney without a dining plan, any place we chose to eat at i would look be looking at price, rather than looking at what i want. Its strange in a way because im sure i could have just the same stuff without it costing me anymore without the dining plan, BUT, with me its a mental thing.
Having paid for it all as part of the booking price it just tends to swallow itself up with the monthly payments and you kind of forget your paying for the food, your just paying for the holiday.
I know if i paid for the exact same holiday minus a dining plan, i would end up somehow not saving as much towards the food and just end up looking at the cheaper options rather than the meals i really want
Dining plan all the way for me! Heres hoping for a return soon