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Orlando Sentinel aritlce on the new customized mickey mouse ears:
The remainder of the article here: http://www.orlandosentinel.com/business/orl-ears2408apr24,0,3669941.storyMagic Kingdom guests now can create their own variations of Disney's signature ear hats, even if that means choosing fuzzy trim or bejeweled ears that (gasp!) don't match. The Chapeau, a store near the entrance of the theme park, started offering options in the classic Mouse headwear last month, and it's the only place in the world where they are available.
"It's all about allowing the guest to customize," said Dara Trujillo, Disney's manager of merchandise franchise and synergy. "They can literally walk out of there and go 'I'm the only one who has this has this hat'.
The concept is Build-A-Bear meets Project Runway. Customers choose one of 19 bases to build upon, then add from 19 sets of ears. For further personalization, there are dozens of stickers representing princesses, pirates and other Disney icons that can be permanently attached to the base.