kdonnel
DVC-BCV
- Joined
- Feb 1, 2001
- Messages
- 7,084
Because Sierra Mist was a loser. It had .1% market share.Me either.
Just like I don't understand why Pepsi dropped their lemon lime soda Sierra Mist, and replaced it with a lemon line soda called Starry. A friend was crushed that they dropped Sierra Mist, but after trying Starry she says it seems the same to her.
It had so little market share that many didn't even notice it left the market until months later.
The hope is that Starry will appeal to Gen Z.
https://fortune.com/2023/02/14/pepsi-sierra-mist-starry-sprite/