This WDW wage thing has been going on for a long time. Way back in 2006, in a discussion about wages I stumbled across a 1989 Orlando Sentinel article about WDW pay.
http://articles.orlandosentinel.com..._1_walt-disney-disney-world-disney-characters
The relevant bits are
It also helps Disney's hiring that the company pays slightly more than most other tourism-related businesses in the area for entry-level jobs. Some employers pay the current minimum wage of $3.35 an hour for those jobs.
Earlier this month, Disney raised starting pay for part-time, temporary workers to $5 an hour from $4.65 an hour. Permanent employees start at $5.05 an hour. Wacker said pay for jobs being offered in the April hiring drive ranges from $5 an hour to $7.30 an hour.
Pay varies by experience and job category. An entry-level food worker, for example, would earn $5.05 an hour, while a cook with experience would earn from $6.10 an hour to $7.75 an hour. The highest paid, non-salaried chef earns from $6.90 an hour to $8.55 an hour, Wacker said.
So in 1989, WDW paid $5.05 for permanent, $5 for temp workers. Which at the time was $1.65 or $1.70 more than minimum wage. Or WDW paid about 50% more than minimum wage.
At the time I first found the article, I compared to the situation to 2006. The discussion had come about because there was a Mouseplanet article (
http://www.mouseplanet.com/8047/Walt_Disney_World_Park_Update ) that Universal Orlando had just raised its starting wage to $7.25 while Disney's was $6.90. I had also looked up that Florida's minimum wage at that time was $6.40 or Disney had dropped to paying only a bit under 8% above minimum wage.
In 2014, Florida minimum wage is $7.93. I did see in one article that characters are paid at $8.20, which is down to just 3.5% above minimum wage.
And that $5.05 1989 wage translates to $9.53 in today's dollars. So current WDW CMs are making 16% LESS than their 1989 counterparts.
It's also worth pointing out that your typical Disney CM has also changed. In the 80's and 90's there were many full time positions, many, many part time positions and the College and International Programs were small. These days, the CP and IP people make up a substantial part of WDW's workforce. The problem with this is that there is no development of institutional knowledge among the staff. Every 6, 9 or 12 months a new batch of people come who are starting from scratch. And even it's part time staff has high turnover. Remember in the mid-90s how CM's used to wear name badges that had their start year on them? And over the last 20 years, Disney has decimated its training program too, which would be another discussion. Everyone can pretty much handle the basic transaction, or hand out a sticker to create a magic moment, but the moment anything gets even a hair out of the ordinary, that's when the problems start escalating, and the time spent on unraveling mistakes grows.
In January, I visited Disney with a WDW CM. Which means that they are eligible for an employee discount. Over the course of 2 weeks, they went to make purchases at probably a dozen or so different locations. Do you want to guess how many of those 12-15 encounters the CM properly applied the employee discount without assistance or without multiple tries? ONE, the young International Program lady working in Japan. I'm pretty confident in the real world that I could go to Macy's or Home Depot or wherever, and the cashier would know exactly how to ring up an employee discount. In their defense, Disney's procedures are really messed up in this regard. They provide a card that has a magnetic strip that doesn't swipe, a barcode that doesn't scan, several different numbers written on the card and the important one is the
smallest number on the card. Sometimes working in poor lighting conditions. It's just one example on how Disney "positions its CM's to fail." They made it completely not intuitive, and never bothered to really train people on it. But despite that, an employee discount is a basic task. And if Disney fails so badly at this pretty common retail world task, what else are they failing at?
Turnover, training, productivity, I really believe that Disney is hurting badly in these areas, that is ultimately damaging to their bottom line. It's a hard case to make when they are still pulling in billions. But imagine if they could be making even more billions? And the worst thing is I don't think the executives are even aware of how poorly the operational conditions are. And that's going to cost ever so much more to fix in the long run.
Anyway, I thought I'd through out some real Disney and Florida minimum wage numbers into the discussion, from over the years.