Well, we got back a few weeks ago before the walls were down and witnessed many little girls drooling over the pictures, one was pretending to eat the cake. From the posters on the construction walls, this is a major market audience. Not really my cup of tea, but if my granddaughters when they are old enough want to go, I'm sure I'd likely indulge them, if only once. I see it as a major draw for the huge princess crowd. Otherwise though, I was pretty disappointed in the prices, it does seem a large markup compared to most Disney restaurants which will likely dim overall appeal.