Originally posted by gepetto
When did $100/night become such a bad discount?
I don't believe they're going to do AP rates either. I think they realize that a LOT of people are buying one AP for one member of their party and using it for hundreds of dollars in room discounts. IMHO, the AP rates were originally meant for the people that go to WDW fairly often, as opposed to the family that just buys one AP for a discount on a single trip.
Have to agree with your thinking. The Company seem to be getting wise to a lot of things that people have been doing for a long time that while not "against the rules" is not really within the spirit that Disney intended either. I think we're gong to see less and less discounts available to 'anybody", and more and more segmented marketing, Disney trying to bring in the guests that they really want...based on their demographic studies as well as the information in their database. Tack on the new Visa card, and it really skews a lot of their previous marketing efforts. DVC members who are going to make multiple trips on an AP and don't care about room discounts (and there are a LOT of peopel who fill this category!) also have to be brought into the equation.
By using restricted code rates, they will be able to better target their audience and bring in those who might not come otherwise. Most of you looking for AP rates already have something booked and are just looking for a better deal. They've already got you as a captive audience, they already know you're coming, and they have a pretty good idea on how much you'll spend. not only that, but they also know that you're going to spend it one way or another, so bottom line, they're going to get their money.
On the other hand, by offering special code rates via postcard or other marketing initiatives, they can try to draw back guests who might have gone to WDW only once a few years ago, wouldn't buy an AP--probably don't even know it exists, and are looking at vacation options. They are not the WDW nuts we all are

They get an attractive offer, and they might choose to spend their money at WDW rather than taking it to another vacation destination.
I might be wayyyy off the mark, but if I were WDW I would rather bring in new blood than offer tremendously discounted rates to "regulars"--I know you guys are going to come anyhow.
Probably not what most of you want to hear, but Disney has become much more sophisticated in their marketing and data mining, and I think the days of a lot of the older "normal" discounts are numbered.
Anne